Overview

During the summer of 2022, I undertook an internship with Blue Ridge Media Company, a prominent digital marketing agency in Cleveland. My concluding assignment for this organization included the development of a customized digital marketing strategy proposal for a company that I believed would synergize effectively with Blue Ridge. Within my comprehensive strategy document, I incorporated an extensive spectrum of elements including thorough company research and industry trend analysis, competitor assessment, examination of social media trends, recommendations for website enhancement, an outline of the most effective advertising approaches to drive customer traffic to the website, a meticulously devised content calendar with content examples, an assortment of service packages that Blue Ridge could potentially provide to the selected company, and a comprehensive five-year expansion plan aimed at fostering the growth and prosperity of the selected company within the beauty industry.