My Projects

The User-Centered Journey Starts Here

User Experience Project

This project tackled the challenge of supporting the mental and emotional well-being of individuals aged 40-60. Recognizing the prevalence of stress and a lack of self-reflection in this demographic, I designed an app that promotes happiness and mindfulness through a clean design. (click image to learn more)

Marketing Strategy Plan

My summer internship at Blue Ridge Media, a digital marketing agency, culminated in a strategic proposal for a potential client. I researched the beauty industry and the target company I chose, analyzed competitors, assessed social media trends, and identified website optimization opportunities. This comprehensive plan included:

  • Traffic-Driving Advertising Strategies

  • Content Calendar with Examples

  • Tailored Service Packages

  • 5-Year Growth & Expansion Plan

    (click image to learn more)

User Experience Project

Leveraging user-centered design principles, this project aimed to optimize the wayfinding experience within Upham Hall on Miami University's Oxford campus. Our team conducted a comprehensive analysis to identify pain points faced by various building occupants. This deep dive into user needs informed the development of a holistic solution designed to enhance the overall navigation experience. (click image to learn more)

Service Design Project

This academic project tackled a critical challenge: optimizing academic advising for Miami University's Emerging Technology in Business and Design (ETBD) major. Through user interviews, research, and collaborative brainstorming, our team identified key pain points and developed a solution with the potential to significantly improve the advising experience for ETBD students. (click image to learn more)

Strategy & Design Project

In this project, I conducted a UX/usability audit of the HelloFresh app, identifying opportunities to streamline the user experience and improve overall app functionality. Leveraging thorough research, I acted as a product manager and formulated a comprehensive redesign proposal with a strong product-centric focus. (click the image to see more)